How to navigate employee resistance to AI

Author(s): Thomas, S.

Date: 2024

Resource: Canadian HR Reporter.

In the tech world, AI-driven changes to job roles are increasingly sparking debate, even backlash.

That was seen recently when Perplexity AI offered to support The New York Times during its tech workers’ strike, a move that drew fierce criticism.

The striking workers have been in negotiations with the paper since 2022, and the offer was seen by some as crossing the picket line.

“To be clear, the offer was *not* to ‘replace’ journalists or engineers with AI but to provide technical infra support on a high-traffic day,” the company’s CEO Aravind Srinivas said on X.

The situation speaks to a broader issue: employees can feel uneasy, even threatened, by the ways AI can alter traditional roles.

Catherine Connelly, professor of human resources and research chair at McMaster University, sheds light on how HR leaders can help manage these challenges.

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